Home-based catering business is the provision of meals to business large enough quantities. Home-based catering business is currently quite desirable because the need for food is never ending especially for the provision of food in large quantities. Additionally when viewed from the standpoint of efficiency and cost, many businesses save the cost of business investment. Such as, where and household appliances can use existing as a first step.
Moreover, in terms of market, consumerist society that tends to provide great profit opportunities.
II. SWOT ANALYSIS
2.1 Strength ( Strength)
? ? ? ? ? ? ? ? ? ? ? ? Opening the food business such as a box lunch for the moment quite promising because today masyarat which tend to be consumptive and pay attention to the efficiency of the time, place and power prefer this kind of thing is handled by a particular pihat competent.
Weaknesses 2.2 ( Weakness)
? ? ? ? ? ? ? ? ? ? ? ? The downside of this business is contained in the marketing. Marketing who rely orders berpatok sometimes only at certain times. So we need a reliable lobbied the target market.
2.3 Opportunities ( Opportunities)
? ? ? ? ? ? ? ? ? ? ? ? This business opportunity will be very promising at all, it is because a rival to this effort can be said not much. In addition we can also reduce the number of unemployed in the area where we live, because we can employ the people around us to help businesses that we are run this.
2.4 Threats ( Threats)
? ? ? ? ? ? ? ? ? ? ? ? Threats of this effort is this food going stale fast. This can be caused when the marketing of such foods is included in the packaging for the marketing process is not carried out by means of direct production place / market. Another threat would be many others who will emulate our efforts, it would create a new rival for us.
III. PRODUCTS AND SERVICES
The business activities that we develop include the manufacture and marketing of products which are marketed by way of reservations and other services associated with these products, including:
? 1 Making the products we are working with clean concerned with hygiene and health food
2. We also provide the order is in the form of snacks such as pastries, snacks for meetings, lectures and so on.
IV. ASPECT MARKET AND MARKETING
Aspects 3.1 Market / Target Market
Which is an important key to diperhatikan.Sudah become a norm that efforts in the field of food work is based on consumer needs and based on the order. Production activities started as usual tailored to the needs and if it receives an order, the production activities carried out after the order has been received. Thus, without additional orders from consumers, food production activities have not bisadikatakan work with the maximum. Who work throughout the year or during the life of the business is marketing, finance and administration. The target market is the entire society who want to eat healthy and nutritious foods. Our competitors from other food companies.
- Market opportunity
Market opportunities for the food that introduces healthy and nutritious food is quite good. From a business standpoint, the trend has not been the emergence of many types of businesses are in the area of food Sidareja, of course opportunities for this venture. Moreover, the market potential has not been widely cultivated usahajenis people. People will increasingly understand the importance of considering the taste and hygiene so that marketing can be quite a standard home prices are not too high.
- Regional Marketing ( Market Segmenting)
? ? ? ? ? ? For local marketing of this product is around the area of new areas of production processes and certain places because it is still in the promotion stage.
- Target Market ( Market Targeting)
? ? ? ? ? ? To target of this product are all people from the start for children, adolescents and adults that targets the marketing of food products can be quite extensive.
V. ASPECTS OF ENGINEERING AND MANAGEMENT
4.1 Technical Aspects
a. Project properties
Sales of food products have priority booking and the campaign will be disseminated via Online, pamphlets, radio and word of mouth.
b. Type and Number of Products
There are two types of products in the form of a heavy meal of rice and side dishes and snacks.
The location of this food production is housed in stalls mid PT.Batamec and PT.Paxocean Panyu
Cooking Equipment Needs
A large frying pan
Small frying pan
Various other small appliances
4.2 Management Aspects
The business is owned by an individual who assisted some employees in the management of food.
Person in charge
VI. Financial Condition and Financial Strategy
5.1 Needs Funds
For the initial capital start this business because it is home industries it is only necessary cost of Rp 2, 000, 000, - obtained from private funds.
5.2 Financial Strategy
Funds come from private capital, in case of a surge in demand / consumer will try to raise capital by borrowing funds through non-bank financial institutions or from the bank at once.
VII. OPERATING CONDITIONS AND OPERATIONAL STRATEGY
6.1 Operating Conditions
Operational activities we are doing in implementing food production is done by five people as well as members of the business owner, but of five people doing the production process divided into 2 groups, namely the person in charge of production and raw material product search section.
6.2 Operational Strategy
To become entrepreneurs in the field of food does not have to be a cook first, but the important thing is being able to manage the business, while for experts who can cook will dilakukanperekrutan. Describe above has been in this business that are managed together and each person has their respective duties. How to guarantee the quality of the way we will only produce any need for these products should be met and after getting the order so the food is guaranteed intact and attractive. Business location is on the run in place crowd.
VIII. DEVELOPMENT STRATEGIES IN FUTURE
The strategy that we use for our business development in the future is to raise capital to continue to improve production processes and promotion of our products. Repair or improve the quality of the food.
In addition we will also improve the conditions of management and increase the number of employees in order to work more effectively in accordance with their share - masing.dengan such a strategy, it is expected that our business will continue to grow and thrive.
Anticipation to the future in running this business are:
- Analyze the market potential
? ? ? ? ? If this effort has the potential to evolve then in running this business should know the market potential undertaken efforts undertaken in order to be accepted by all people ( consumers)
- Determine the market objects
? ? ? ? ? In carrying out this effort must determine the object of the market with a strategy that is easy to reach the public ( consumers) .
? - Setting targets / target market.
? ? ? ? ? In running a business should set goals / targets business market by looking at the difference to be more easily accessible by the buyer in buying it.
- Selakanin it well if this effort has the potential to evolve the process of production should be increased according to market needs.
- Because the product is easily imitated it must be ready to compete in the product, good price, the marketing and of course the quality of the product itself.
- Must be able to maintain the quality of the product itself fiber innovation if the business will be run can continue to run at a later date.
IX. FINANCIAL INFORMATION
EXAMPLE CATERING BUSINESS PROPOSAL
In this business plan, capital employed is the result of personal funds to be added to the capital borrowed.
No Description Amount
10 The initial capital
A large frying pan ( 2)
Small frying pan ( 2)
Small pot ( 2)
Basin ( 8)
Various other small appliances Rp 2.000.000, -
Rp 400.000, -
Rp 150.000, -
Rp 80.000, -
Rp 60.000, -
Rp 100.000, -
Rp 50.000, -
Rp 50.000, -
Rp 600.000, -
Rp 300.000, -
The amount of Rp 3, 790, 000, -
X. CAPITAL COST ( HPP)
Principal Capital Rice Box
No Description Amount
1 Rice ( 1/ 5 x 7000) Rp 1, 500
2 side dishes ( fish, squid, chicken, eggs) Rp 5, 000
3 Vegetables + Kuah Rp 1, 500
4 Crackers + chili Rp 1, 000
TOTAL Rp 9, 000
XI. SELLING PRICE
Type Price Value
Competitors price of Rp 15, 000
Rp 13, 000
Rp 8, 000
Rp 16, 500
Selling Price USD 11, 000
XII. BUSINESS PROFITS
? ? ? ? ? ? ? ? ? ? ? ? Cribs rice calculation of benefits:
? ? ? ? ? ? ? ? ? ? ? ? Earnings per unit
? ? ? ? ? ? ? ? ? ? ? ? ( Selling Price-HPP) Rp 2, 000, -
? ? ? ? ? ? ? ? ? ? ? ? Earnings per production minimum order
( Earnings per unit x total production)
? ? ? ? ? ? ? ? ? ? ? ? Rp 2.000 x 50 Rp 100.000, -
? ? ? ? ? ? ? ? ? ? ? ? Our expectations for rice products crib is that these products can be developed and advanced. In addition, we expect that these food products can be accepted in the market, because this product is very good and berkualitas.Serta with conducting business / entrepreneurs like this can make us as a business to be able to live independently and to innovate with the business that we run ,